Why email Marketing?
Email is one of the most powerful forms of marketing in existence.
Think about it. How do people end up on your email list? Because they’ve done business with you in the past, or were at least interested in doing so. They know you. You aren’t just another generic company to them.
Finally, think about the investment of time and money that went into acquiring that name in the first place. It would be horrible to waste them.
Consider some statistics:
- A loyal customer is worth up to 10 times as much as their first purchase.
- It’s six to seven times more expensive to acquire a new customer than it is to keep a current one.
- Sixty-one percent of businesses report that over half their revenue comes from repeat customers rather than new customers.
- An analysis found that apparel customers will spend 67 percent more with a brand in months 31-36 than they did in months 0-6.
What does this tell us? That an effective email marketing strategy to your existing list can significantly improve long-term revenue and profits.
What Is email Marketing?
Let’s define first what email marketing shouldn’t be: It should not be spam.
You don’t like spam. No one likes spam.
Spam, by definition, is the sending of unsolicited emails. This means emails that the person doesn’t want. And, in the US, spam is actually illegal.
When we’re talking about email marketing, we’re talking about the light side of the Force. (Star Wars joke.) We’re talking about using email to reach your customers in a way that they don’t find annoying—and may even feel is helpful.
Good email marketing has a few attributes:
- The person opted in somehow. They gave their permission to be on the list.
- The email mostly offers value: information, a discount, special access, valuable tips, industry insights, etc.
- The email isn’t annoying, repetitive or thoughtless.
- It follows email best practices such as a way to unsubscribe, contact info for the company sending it out, etc.
When you pound out a marketing message regardless of how the people on your list might feel, you’ll just annoy them and make them want to unsubscribe. When you thoughtfully send out valuable information, you build strong relationships that last for years.
How do you do good email marketing? Follow the Golden Rule. Only send out email marketing that you would like people to send to you.
Email Newsletters
The purpose of an email newsletter is to reactivate and engage your existing email list. Keep in mind that the people on your list are constantly being marketed to by competitors. How do you keep your company top of mind? How do you ensure they remember you instead of someone else?
Email newsletters are crucial to retain your relationship with your customer base. Without sending out regular email newsletters, people start to forget about you and look elsewhere.
Our email newsletters feature a custom-created blog or video blog article, a product or service spotlight and a special offer section. They include all the copywriting, design and distribution necessary so require very little time from you or your staff.
Promotional emails
Whether you call them “promos,” “blasts,” or “broadcast emails,” sometimes you want to send out an email to promote something specific. You might want to offer a special, invite people to an event or tell your list about a new service.
We can help you execute your broadcast promotional emails, including all copywriting, design and distribution. Just let us know what you’re looking to achieve and we’ll take it from there.
Email Marketing Automation Services
Automation is the great gem of modern marketing technology. It truly has changed the way that email marketing is done.
We’ve all seen the email magic that occurs when we sign up for something and automatically get a welcome series orienting us to the new service and offering us our next steps. Or when we receive an email giving us a discount on items we were looking to buy online.
This is marketing automation, and it has practically unlimited use in today’s marketing world.
Whether you just want to create an email series that automatically follows up with new leads or you want to build an entire system of triggers that leads prospects down your marketing funnel, we can help. Marketing automation will get you there.
Regardless of the complexity, we have the technical skill and experience to help you bring your vision to life with marketing automation.
EMAIL MARKETING CONSULT
Want to learn how email marketing can increase revenue, generate leads and deepen customer relationships? Reach out and let’s chat.
