How to Make Your Practice a "Thought Leader" with Content Marketing

https://youtu.be/JSlHEbHF5zw One of the most important types of marketing for any pediatric private practice is content marketing. What do we mean when we say content marketing? We mean sharing information and educating people so that they know that you are the authority in your area. You give them information that helps them so that they refer others to you because in their eyes, you’re a thought leader. It’s how you make people a part of your tribe or a part of your community, and they follow you because you’re their...

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The Private Practice Guide to Ranking at the Top of Google

If you want to get new patients through your door, you need to ensure they can find you easily online. And in this article, we’re...

Using Event Marketing to Become the Go-To Practice in Your Community

Oftentimes, a pediatric private practice is working on referrals. To that end, they’re trying to do some marketing, and they’re doing a lot of little...

What Every Pediatric Private Practice Needs to Know About Marketing

Marketing works generally the same for most industries. However, there are details which make a world of difference. What works well for one type of...

CASE STUDY: Elevating a Midwest Chiropractic Brand with Custom Videography and Web Design

Based in America’s Heartland, Advanced Chiropractic Services is a high-end chiropractic office founded by Chris Wertin, D.C. An elite, award-winning chiropractor, Dr. Wertin spent years...

The 5 Pillars of Marketing: What Every Business Needs to Know

There are so many different types of marketing out there, it can be difficult for a private practice owner or for a business owner to...

Developing a Cutting-Edge Website for a Cutting-Edge Dental Practice

Based in Zanesville, Ohio, Sulens Dental Studio is an upscale general dentistry practice owned and operated by Mike Sulens, DDS, and his wife Nancy. The...

VIDEO: Marketing Strategy for Business Owners—Where to Start?

Sometimes, business owners have a tough time with their marketing. They just don’t know where to start. There are so many people giving them advice—and...

What Every Business Needs to Know About Video Marketing

What if I told you that in the past decade a fundamental shift had occurred in the way that people communicate with each other and...

10-Minute Website Analysis: How Does Your Business Website Measure Up?

How does your website measure up? Does it do its job well, or does it need to be upgraded? What are the specific elements which...

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