Google Ads vs. Facebook Ads: Which Are Right for Your Practice?

You dedicated years to becoming an expert in healthcare, but once you open your own practice, you’re faced with new challenges like how to market and run a business. The transition from patient care to practice management can be tough to navigate. We know that advertising is vital to draw in new clients. But the methods that many of us are used to using don’t work as effectively today. Phone books are a relic of the past, and newspaper circulation is down—that’s two popular methods of advertising your practice that...

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SEO

Strategic SEO Revolutionizes Pediatric Practice’s Google Visibility by Over 400%

Sara Pereira, MS OTR/L, and Patti Rutledge, OTR/L, opened Sensational Development Occupational Therapy, PLLC with one goal: to make a difference in the lives of...

How to Make Your Practice a “Thought Leader” with Content Marketing

One of the most important types of marketing for any pediatric private practice is content marketing. What do we mean when we say content marketing?...

The Private Practice Guide to Ranking at the Top of Google

If you want to get new patients through your door, you need to ensure they can find you easily online. And in this article, we’re...

Using Event Marketing to Become the Go-To Practice in Your Community

Oftentimes, a pediatric private practice is working on referrals. To that end, they’re trying to do some marketing, and they’re doing a lot of little...

What Every Pediatric Private Practice Needs to Know About Marketing

Marketing works generally the same for most industries. However, there are details which make a world of difference. What works well for one type of...

CASE STUDY: Elevating a Midwest Chiropractic Brand with Custom Videography and Web Design

Based in America’s Heartland, Advanced Chiropractic Services is a high-end chiropractic office founded by Chris Wertin, D.C. An elite, award-winning chiropractor, Dr. Wertin spent years...

The 5 Pillars of Marketing: What Every Business Needs to Know

There are so many different types of marketing out there, it can be difficult for a private practice owner or for a business owner to...

Developing a Cutting-Edge Website for a Cutting-Edge Dental Practice

Based in Zanesville, Ohio, Sulens Dental Studio is an upscale general dentistry practice owned and operated by Mike Sulens, DDS, and his wife Nancy. The...

VIDEO: Marketing Strategy for Business Owners—Where to Start?

Sometimes, business owners have a tough time with their marketing. They just don’t know where to start. There are so many people giving them advice—and...

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