What is Content Marketing?
These days, people are bombarded with marketing messages. The way to stand out from the noise isn’t to try to yell louder and have a better gimmick. The way to win is to build authentic relationships with your customers by providing valuable content that truly helps them.
Because you’re knowledgeable in your field, you probably have the answers and information your prospects are looking for. By answering their questions, addressing their concerns and demystifying the subject, your customers look to you as someone they can trust.
Help your potential customers. Guide them. Answer their questions. Provide true value. And when it’s time to do business with someone, you’re the person they’ll turn to.
Blogging
Whether you call them “insights,” “industry updates,” or a “knowledge center,” the basic concept of a blog is to provide regular articles to your customer base. These can be entertaining or technical, authoritative or warm-hearted, but they always must be valuable to your particular audience.
Regular blog articles are a key element of any content marketing strategy, providing your customers with content they’re looking for while positioning you as an authority in your field.
With our unique ghostwriting process, we can write customized blog articles for you that are like having a professional writer on your staff. By doing it for you, we eliminate nearly all the time you have to spend. At the same time, the writing process we’ve developed allows us to write highly personalized articles that contain the information you want to be conveying to your audience.
Video Blogging
Video is everywhere these days—Facebook, YouTube, Google, Tik Tok—and growing constantly. Why? Because it’s an ideal medium to convey your message. With very little work, viewers can instantly connect with a brand and develop a personal relationship.
Though most businesses would love to be able to create videos for their audience, they simply don’t have the time or expertise. They’re busy running their company.
We developed our video blogging service to allow small business owners with limited time and knowledge the ability to create their own video content. We help come up with the ideas, edit the video and distribute it to your list. Literally, the only thing you have to do is shoot the video…and we even have an easy way to do that.
Email Marketing
Believe it or not, email is one of the most profitable forms of marketing in existence. Think about it: the people on your list have probably done business with you already, they know you and you’ve already invested significant resources to acquire the name in the first place. These are valuable.
Nurturing your existing database is actually the number one way to increase revenue. And one of the easiest, cheapest and most effective ways to do this is through email marketing.
Whether email newsletters, blasts, marketing automation sequences or drip marketing, email is a key part of any digital marketing picture. We have the skills and the experience to help you build out an awesome email strategy, from simple to highly complex.
Content Marketing services
Want to learn how you can increase revenue, generate leads and deepen customer relationships with content marketing? Reach out and let’s chat.
