Passionate about helping her community, speech language pathologist Haley Addis launched More to Say Pediatric Development & Therapy, a Connecticut-based private practice, from her home office. The year was 2015 and Haley treated kids here and there while she developed her patient base.
Having a small practice, however, didn’t cut it for Haley who’s known for going “full force” in everything she does. And so, she took the plunge by opening a stand-alone More to Say clinic in 2019 (just two weeks after giving birth to her second daughter!).
By 2022, Haley had built More to Say into a thriving, two-location practice with ample clinical and administrative staff. But this still wasn’t enough. As always, Haley wanted to take things to the next level.
“I wasn’t reaching as many families as I could,” Haley explains. “I knew there were improvements to be made but I didn’t know enough about websites, SEO and Google rankings to do it myself. I needed to learn how to keep our expansion and growth happening.”
“Uplift Has Been a Real Game Changer for My Practice Marketing”
The results from working with Uplift Marketing speak for themselves:
- A nearly 60% increase in monthly first-time, organic website site visitors, plus daily website leads.
- Elevating the practice’s Google rankings by as much as 400%.
- Doubling, tripling (and more) the practice’s visibility on Google.
- A 35% increase in calls from Google users.
- Over 1,300 Facebook ad leads for the practice’s community events over a nine-month period—nearly 150 leads per month.
“Uplift first made a beautiful new website for the practice. Then, thanks to their SEO work, more people were able to find and access the site. The new site and SEO worked hand-in-hand to greatly increase our influx. We’ve also continually increased our Google rankings for all search terms related to our services. Uplift has been a real game changer for my practice marketing.”
—Haley Addis, SLP,
Founder and Owner,
More to Say Pediatric Therapy & Development
The Strategy: Expand the Practice’s Reach with Multichannel Marketing
Based on Haley’s desire to take things to the next level, we analyzed her existing marketing and came up with a multichannel marketing approach. Simply put, we developed a strategy that utilized multiple ways of reaching her target market and thus more families.
Step 1. Replace the Practice’s “Starter” Site with a Premium Site
More to Say’s original, homegrown site had served the business well for the first few years. However, the site lacked a cohesive marketing strategy to convert site visitors to leads. Its content didn’t adequately educate caregivers on the breadth and value of the practice’s services. Plus, technical errors were lowering the site’s Google rankings and degrading its performance.
To create a site worthy of the “More to Say Way,” we interviewed Haley as to her goals, objectives and expectations. We went on to conduct an SEO keyword analysis, created the site structure, and gave it a striking new design and quality custom content.
Below is the homepage’s services portion which describes the practice’s offerings with links to more detailed pages on each:
Step 2. Magnify the Practice’s Online Visibility with Strategic SEO
More to Say already held the #1 and #2 spots on Google in its immediate geographic areas. However, it ranked poorly as one moved further out from its locations.
To help achieve Haley’s mission of making the site—and thus the practice—more accessible to more families, we implemented a strategy to boost More to Say’s Google rankings in all its target markets. This began with special SEO keyword analysis for each discipline and location. Then we implemented technical SEO best practices including optimizing each location’s Google Business Profile.
Step 3. Boost Community Event Attendance with Facebook Ad Campaign
More to Say had already been reaching out to the community through its free monthly Sensory Sunday events. At these events, educational content was provided to parents and caregivers while the kids played or made arts and crafts. However, the events weren’t gaining the traction Haley wanted and so Uplift Marketing launched a targeted Facebook Ads campaign to boost attendance.
The Outcome: Accelerated Practice Growth
Our multichannel marketing strategy paid off handsomely as follows:
1. Nearly 60% Increase in First-Time Site Visitors
More to Say’s new website coupled with best website SEO practices increased first-time website visitors by 59%:
2. Search Rankings Improved By Up to 400%
Although the practice ranked well in its immediate area when Uplift arrived on the scene, it ranked poorly for key services across its target metropolitan area. After implementing our strategic SEO, the practice went from being practically invisible online in several areas to Google’s top three spots. Here are a couple of examples:
- Taking the #2 spot for “feeding therapist”: We propelled the practice from its #8 position on Google for “pediatric feeding therapist, Branford, CT” to #2!
- Taking the #3 spot for “speech therapist”: We also took the practice from its #9 position for “pediatric speech therapist, Oxford, CT” to #3 on Google.
3. Google Visibility Doubled, Tripled and Beyond
One key metric we monitor is “share of local voice,” which measures how visible a practice is in their local area compared to the competition. For instance, if your share of local voice is 25%, that means you’ll only show up in the Google three-pack 25% of the time. That translates to being nearly invisible to online searchers.
As you can see in the graph below, More to Says’ share of local voice rose from 30% to 85% for speech therapy in Branford. That means More to Say shows up in the top three Google search results 85% of the time rather than 30% of the time!
Additionally, below you can see More to Say not only appearing at the top of the Google three-pack but also occupying the top “organic rankings spot” (under the Maps listings) when searching “speech therapist branford ct.”
Through diligent SEO analyses and implementation, we upped the practice’s local share of voice for just about all its service-related keywords.
4. A 35% Increase in Calls from Google Users
Another metric we monitor is incoming calls from a company’s Google Business Profile (GBP.) To clarify, a GBP is a free online listing Google provides to businesses so users can more easily find the services and products they offer. The profile includes the business’ phone number and a way to track calls made by users clicking the number.
Following our strategic SEO implementation including optimizing More to Say’s Google Business Profile, the practice received 35% more calls from its GBP than previously.
5. An Average of 100 Attendees to the Practice’s Free Community Events
We helped Haley jumpstart her successful monthly community events with targeted Facebook ads that resulted in over 1,300 leads within nine months and boosted attendance to 100 people per event.
What the Practice Owner Is Saying
“By having Uplift come in and take over the website, SEO and things that were definitely time-consuming for me, I’ve been able to contribute my thoughts to expansion and other areas that need support such as connecting with families and networking with the other providers. That’s why I say that Uplift gave me the gift of time.
“And I love working with them! Everybody is so friendly and responsive. It’s also really helpful to have the monthly calls where we get updated information to see how things are going. Uplift is really great about providing numbers to determine return on investment so you can actually see the progress you’ve made with your marketing.”
—Haley Addis, SLP,
Founder and Owner,
More to Say Pediatric Therapy & Development
Does Your Practice Need a Marketing Boost?
We admire pediatric practice owners because they’ve devoted their lives to helping kids reach their full potential. That’s why Uplift Marketing focuses on assisting pediatric practice owners achieve their goals and reach more kiddos.
If you need some marketing help with your practice, give us a call. We can offer you a free phone consultation, a comprehensive marketing analysis or a friendly chat. Call (314) 690-1575 or reach out via our Contact page.
