Category Archives: Digital Marketing

Social Media Tips for Pediatric Private Practices

One of the best ways to connect with people is through social media. And when you’re trying to expand your practice, building a following on social media should be a key part of your overall marketing strategy. Let’s talk about social media marketing for a pediatric private practice. What’s good, what’s bad, what works, and […]

Google Ads vs. Facebook Ads: Which Are Right for Your Practice?

You dedicated years to becoming an expert in healthcare, but once you open your own practice, you’re faced with new challenges like how to market and run a business. The transition from patient care to practice management can be tough to navigate. We know that advertising is vital to draw in new clients. But the […]

The 5 Pillars of Marketing: What Every Business Needs to Know

There are so many different types of marketing out there, it can be difficult for a private practice owner or for a business owner to even know where to start. As a business owner, once you’ve established your goals for your company’s growth and once you know your target audience (your primary prospect, or the […]

Developing a Cutting-Edge Website for a Cutting-Edge Dental Practice

Based in Zanesville, Ohio, Sulens Dental Studio is an upscale general dentistry practice owned and operated by Mike Sulens, DDS, and his wife Nancy. The couple weren’t happy with their outdated website and approached Uplift Marketing for a solution. Replacing an Outdated Dental Website  Back in 2013, when the site was first developed, it adequately […]

VIDEO: Marketing Strategy for Business Owners—Where to Start?

Sometimes, business owners have a tough time with their marketing. They just don’t know where to start. There are so many people giving them advice—and so many different marketing options—that when they really dive in and try to do it right, it can be a bit overwhelming. What are the key things you need to […]