Category Archives: Branding

You Don’t Create Your Company’s Brand–You Discover It

Originally published by Matt Hanses on Entrepreneur.com: Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United […]