One of the most important types of marketing for any pediatric private practice is content marketing. What do we mean when we say content marketing? We mean sharing information and educating people so that they know that you are the authority in your area. You give them information that helps them so that they refer others to you because in their eyes, you’re a thought leader. It’s how you make people a part of your tribe or a part of your community, and they follow you because you’re their person.
Category Archives: Management & Organization
Oftentimes, a pediatric private practice is working on referrals. To that end, they’re trying to do some marketing, and they’re doing a lot of little things—but they might miss the big picture. What’s the big picture when you’re trying to increase referrals? It’s getting the word out to the community at large. How do we […]
Originally published by Matt Hanses on Entrepreneur.com: YouTube was launched in February of 2005. Less than two years later, it sold for $1.65 billion; and barely a decade after Mark Zukerberg began developing the idea for Facebook in his Harvard dorm, the site boasted a billion users. Google, founded a mere 17 years ago, now dominates humanity’s consumption […]