Every small business owner has, at one point or another, been frustrated by spending thousands of dollars on ads, job postings, websites, and SEO to make the phone ring. Yet the return never seems to match the investment. Sure, you get leads. But they don’t convert the way you expect them to. Maybe you wonder […]
Category Archives: Digital Marketing
Hiring in today’s market can feel frustrating and unpredictable for private practice owners. You may be posting jobs consistently, interviewing candidates, and still struggling to attract the right people—or enough people—to grow your practice. That’s where recruitment marketing comes in. Instead of reacting to staffing shortages, recruitment marketing helps you proactively position your practice as […]
Have you ever felt like your marketing isn’t working? Have you ever felt like no matter what you do, you’re just not getting traction? In this article, I talk about four different reasons why your marketing might not be working for your practice. Reason #1: Existing Marketing Isn’t Not Following Marketing Best Practices The first […]
As pediatric therapists, you know more than most the therapeutic value of images. You also don’t need a marketing MBA to know images—both videos and photos—make marketing materials, like your website, more appealing. But using images in marketing runs deeper than keeping up appearances. Studies show that people generally remember pictures far more than words. […]
https://youtu.be/_-Fv7JawExM Have you been wondering if digital ads are right for your pediatric practice? Because these ads have so many uses and so many types to choose from, knowing where to start can be overwhelming. But once you know how to use digital ads and when, you’ll see they can be an excellent tool for […]
One of the best ways to connect with people is through social media. And when you’re trying to expand your practice, building a following on social media should be a key part of your overall marketing strategy. Let’s talk about social media marketing for a pediatric private practice. What’s good, what’s bad, what works, and […]
You dedicated years to becoming an expert in healthcare, but once you open your own practice, you’re faced with new challenges like how to market and run a business. The transition from patient care to practice management can be tough to navigate. We know that advertising is vital to draw in new clients. But the […]
If you want to get new patients through your door, you need to ensure they can find you easily online. And in this article, we’re going to cover what you can do right now to get your practice to rank highly on Google search results to accomplish that. We’ll help you understand the fundamentals of […]
Marketing works generally the same for most industries. However, there are details which make a world of difference. What works well for one type of practice simply won’t work for another. If you don’t know the nuances, you can waste a lot of time and money. We have done a lot of marketing for pediatric […]
There are so many different types of marketing out there, it can be difficult for a private practice owner or for a business owner to even know where to start. As a business owner, once you’ve established your goals for your company’s growth and once you know your target audience (your primary prospect, or the […]
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