Author Archives: Matt Hanses

VIDEO: Marketing Strategy for Business Owners—Where to Start?

Sometimes, business owners have a tough time with their marketing. They just don’t know where to start. There are so many people giving them advice—and so many different marketing options—that when they really dive in and try to do it right, it can be a bit overwhelming. What are the key things you need to […]

Surviving Economic Lockdown: Real-World Strategies for Small Business Owners

Never in recent memory have small business owners had to overcome the problems they face in today’s economy. Sure, there have been slumps before. But businesses have never been prohibited from going to work—ordered to close their doors. The crash of 2008 was devastating for many people. But there weren’t statewide orders preventing people from […]

Growth Hacking For Businesses That “Don’t Want to Grow”

Originally published by Matt Hanses on YouTube was launched in February of 2005. Less than two years later, it sold for $1.65 billion; and barely a decade after Mark Zukerberg began developing the idea for Facebook in his Harvard dorm, the site boasted a billion users. Google, founded a mere 17 years ago, now dominates humanity’s consumption […]

You Don’t Create Your Company’s Brand–You Discover It

Originally published by Matt Hanses on Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United […]