Author Archives: Matt Hanses

Using Event Marketing to Become the Go-To Practice in Your Community

Oftentimes, a pediatric private practice is working on referrals. To that end, they’re trying to do some marketing, and they’re doing a lot of little things—but they might miss the big picture. What’s the big picture when you’re trying to increase referrals? It’s getting the word out to the community at large. How do we […]

The 5 Pillars of Marketing: What Every Business Needs to Know

There are so many different types of marketing out there, it can be difficult for a private practice owner or for a business owner to even know where to start. As a business owner, once you’ve established your goals for your company’s growth and once you know your target audience (your primary prospect, or the […]

VIDEO: Marketing Strategy for Business Owners—Where to Start?

Sometimes, business owners have a tough time with their marketing. They just don’t know where to start. There are so many people giving them advice—and so many different marketing options—that when they really dive in and try to do it right, it can be a bit overwhelming. What are the key things you need to […]

Surviving Economic Lockdown: Real-World Strategies for Small Business Owners

Never in recent memory have small business owners had to overcome the problems they face in today’s economy. Sure, there have been slumps before. But businesses have never been prohibited from going to work—ordered to close their doors. The crash of 2008 was devastating for many people. But there weren’t statewide orders preventing people from […]

Growth Hacking For Businesses That “Don’t Want to Grow”

Originally published by Matt Hanses on Entrepreneur.com: YouTube was launched in February of 2005. Less than two years later, it sold for $1.65 billion; and barely a decade after Mark Zukerberg began developing the idea for Facebook in his Harvard dorm, the site boasted a billion users. Google, founded a mere 17 years ago, now dominates humanity’s consumption […]