One of the best ways to connect with people is through social media. And when you’re trying to expand your practice, building a following on social media should be a key part of your overall marketing strategy. Let’s talk about social media marketing for a pediatric private practice. What’s good, what’s bad, what works, and […]
Author Archives: Matt Hanses
You dedicated years to becoming an expert in healthcare, but once you open your own practice, you’re faced with new challenges like how to market and run a business. The transition from patient care to practice management can be tough to navigate. We know that advertising is vital to draw in new clients. But the […]
Sara Pereira, MS OTR/L, and Patti Rutledge, OTR/L, opened Sensational Development Occupational Therapy, PLLC with one goal: to make a difference in the lives of children and their families. Over the past 15 years, they succeeded with minimal attention to marketing. But their desire to grow their practice and boost profitability made them realize that […]
One of the most important types of marketing for any pediatric private practice is content marketing. What do we mean when we say content marketing? We mean sharing information and educating people so that they know that you are the authority in your area. You give them information that helps them so that they refer others to you because in their eyes, you’re a thought leader. It’s how you make people a part of your tribe or a part of your community, and they follow you because you’re their person.
If you want to get new patients through your door, you need to ensure they can find you easily online. And in this article, we’re going to cover what you can do right now to get your practice to rank highly on Google search results to accomplish that. We’ll help you understand the fundamentals of […]
Oftentimes, a pediatric private practice is working on referrals. To that end, they’re trying to do some marketing, and they’re doing a lot of little things—but they might miss the big picture. What’s the big picture when you’re trying to increase referrals? It’s getting the word out to the community at large. How do we […]
Marketing works generally the same for most industries. However, there are details which make a world of difference. What works well for one type of practice simply won’t work for another. If you don’t know the nuances, you can waste a lot of time and money. We have done a lot of marketing for pediatric […]
There are so many different types of marketing out there, it can be difficult for a private practice owner or for a business owner to even know where to start. As a business owner, once you’ve established your goals for your company’s growth and once you know your target audience (your primary prospect, or the […]
Digital Marketing, Small Business Marketing
VIDEO: Marketing Strategy for Business Owners—Where to Start?
Sometimes, business owners have a tough time with their marketing. They just don’t know where to start. There are so many people giving them advice—and so many different marketing options—that when they really dive in and try to do it right, it can be a bit overwhelming. What are the key things you need to […]
What if I told you that in the past decade a fundamental shift had occurred in the way that people communicate with each other and interact with businesses? What if I also told you that most businesses haven’t remotely caught up with this and are completely missing the boat? The boat that they’re missing is […]
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