Marketing works generally the same for most industries. However, there are details which make a world of difference. What works well for one type of practice simply won’t work for another. If you don’t know the nuances, you can waste a lot of time and money. We have done a lot of marketing for pediatric […]
Author Archives: Matt Hanses
There are so many different types of marketing out there, it can be difficult for a private practice owner or for a business owner to even know where to start. As a business owner, once you’ve established your goals for your company’s growth and once you know your target audience (your primary prospect, or the […]
Digital Marketing, Small Business Marketing
VIDEO: Marketing Strategy for Business Owners—Where to Start?
Sometimes, business owners have a tough time with their marketing. They just don’t know where to start. There are so many people giving them advice—and so many different marketing options—that when they really dive in and try to do it right, it can be a bit overwhelming. What are the key things you need to […]
What if I told you that in the past decade a fundamental shift had occurred in the way that people communicate with each other and interact with businesses? What if I also told you that most businesses haven’t remotely caught up with this and are completely missing the boat? The boat that they’re missing is […]
How does your website measure up? Does it do its job well, or does it need to be upgraded? What are the specific elements which make a business website successful…and does your website have what it takes? In this post, we’re going to show you a fast analysis that you can do yourself to determine […]
Small Business Marketing
Surviving Economic Lockdown: Real-World Strategies for Small Business Owners
Never in recent memory have small business owners had to overcome the problems they face in today’s economy. Sure, there have been slumps before. But businesses have never been prohibited from going to work—ordered to close their doors. The crash of 2008 was devastating for many people. But there weren’t statewide orders preventing people from […]
Originally published by Matt Hanses on Entrepreneur.com: YouTube was launched in February of 2005. Less than two years later, it sold for $1.65 billion; and barely a decade after Mark Zukerberg began developing the idea for Facebook in his Harvard dorm, the site boasted a billion users. Google, founded a mere 17 years ago, now dominates humanity’s consumption […]
Everyone needs leads. Everyone needs new business. Like it or not, we live an economic society. We can talk about being “mission driven” or not being “sales oriented.” However, if we have no customers, we’re not achieving our mission very well, are we? A vital function of any group on Earth—nonprofit or commercial—is gaining interest […]
Originally published by Matt Hanses on Entrepreneur.com: Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United […]