We came. We spoke. We beignet-ed.
The occasion? PALOOZAversary 2025, the popular management conference for pediatric private practice owners hosted by our dear friends at Peds-A-PaloozaⓇ Community and Conferences. The packed event, which ran from October 10-12, 2025, in New Orleans, drew nearly 250 practice owners and staff from around the U.S. to share their successes, their hopes, and their goals—and to procure the tools needed to build a thriving practice.
Matt Hanses, Uplift Marketing’s CEO, and his team, were thrilled to present three marketing seminars at the conference. This wasn’t our first PALOOZAversary presentation in New Orleans and we’re sure it won’t be our last, since we weren’t the only ones to fall in love with the Big Easy.
Loving New Orleans
Because Peds-A-PaloozaⓇ Community and Conferences is a class act, they reserved world-class accommodations for attendees at the gorgeous Hyatt Regency in downtown New Orleans. We loved how the hotel retained the unique New Orleans vibe:
We also got to see some iconic sights such as Cafe Du Monde, “the original French Market coffee stand” established in 1862:
And we were charmed by New Orleans’ eclectic architecture:
Between the brass bands, diverse cuisine and the buzz of enthusiastic private practice owners catching up with each other from last year or making new friends this year, it was impossible not to be excited.
Attracting the Right Job Candidates
Once the dust settled from everyone’s arrival, the conference began. Since hiring clinical staff remains the biggest challenge faced by pediatric practices, Matt’s first presentation was aptly named “More Than Job Posts: Marketing That Makes The Right People Apply.”
This comprehensive seminar covered how to market a practice to magnetically attract the right job candidates plus key points that result in a viable, qualified staff hire. This included the fundamentals of recruitment marketing and how to effectively market your practice to attract the qualified candidates you are looking for. Attendees loved it.
Hiring Seminar Attendee Feedback
“Favorite sessions today were ‘Hiring’ with Matt Hanses . . . .” – Laura Agyeman, Owner, Radiant Kids Therapy
“Matt’s tips on recruiting were practical and implementable.” – Kristine Dickinson, Owner, TheraPlay Spot
“Matt is a great speaker.” – Jennifer Davis, Owner, JLD Therapy
Demystifying Private Practice PR and Marketing
Uplift knows that most private practice owners want to do bigger things like add new services, open additional locations or become the go-to practice in their area. The problem is they don’t know how to use marketing and PR to achieve their goals. That’s why Matt’s second presentation, “Marketing & PR For Pediatric Therapy Practices,” was designed to demystify these topics.
In this seminar, Matt covered marketing and PR fundamentals including the fact that marketing is how a practice builds its future—by reaching out and connecting with an ever-larger circle of people, thus creating demand for services and driving growth.
Practice owners and staff alike had some eyed-opening realizations about how they can use marketing and PR to help the practice succeed.
PR and Marketing Seminar Attendee Feedback
“Today my favorite speaker was Matt Hanses. An area that is not my comfort zone and some of the presented strategies and connections between marketing and every other area were insightful and will be high on my list to turn into actionable items.” – Barb Blain, Owner, PediPlay
“Absolutely loved Matt Hanses. Very helpful” – Lena Thoresen, Owner, Children’s Therapy Solutions, Inc.
Achieving Digital Domination for Pediatric Practices
The rubber met the road in Matt’s final workshop, “Digital Domination: How To Make Powerful Videos and Social Media Content” when Matt had attendees whip out their smartphones to shoot and post videos to their social media profiles…and pandemonium ensued.
Matt first covered the nuts and bolts of shooting videos from formulating what to say all the way through to publishing clips online. Then, he actually moved around the room demonstrating technical points—lighting, composition, etc.—from different places in the room using his own camera.
He then had the attendees shoot their own videos right on the spot and post them to their practice social media profiles. Check out some of these great clips, including Matt’s very own video demonstrating how to shoot for social media:
Digital Domination Workshop Attendee Feedback
“Matt’s presentation on video making was fabulous. Loved the hands on.” – Kathleen Pici, Owner, Amazing Kidz Therapy
“Great practical info from Matt Hanses to create effective videos.” – Kristine Dickinson, Owner, TheraPlay Spot
“The social media presentation by Matt was awesome.” Andrea Esinhart, Staff, Amazing Kidz Therapy
“Matt is so fun! His presentation was great. I am not much on posting or using social media and not a big part of my job but I definitely learned some tricks. It does have me thinking of ways I can start using it in my program.” – Sarah Pingatore, Staff, Essential Therapy Solutions
Two New Free Properties Released
To help mark the occasion of PALOOZAversary 2025, we released two new properties at the conference. These were two free, downloadable guides jam-packed with practical, useful information private practices could use to immediately up their marketing game. These were:
Creating Incredible Video Content Guide
We know from experience many practice owners want to produce more video content but don’t know where to begin. That’s why we produced Creating Incredible Video Content, a free guide which provides a clear roadmap to making private practice videos that are warm, professional, and high-converting. This guide is now widely available and can be downloaded for free here.
The Private Practice Guide to Online Reviews
Gathering ample positive reviews and correctly handling negative reviews are topics that stymy many private practices. To help the practice owners and staff master this area, we created The Private Practice Guide to Online Reviews. The guide is a no-fluff playbook that can be used by the front desk, managers, and clinicians. It, too, is now available for free download here.
Need Some Marketing Help?
Pediatric private practice owners are some of the most decent people we know. That’s why we love helping them succeed. If you have marketing questions, need some advice or just want to chat, call us anytime at (314) 690-1575 or reach out via our Contact page.
