Kaleidoscope Pediatric Therapy had built a strong, trusted practice. Led by co-owners Megan Wiskirchen, M.S., CCC-SLP, and Katie Rowe, DPT, the clinic was known for high-quality pediatric care.
Demand wasn’t the problem. But their online visibility was slipping.
Their once-modern website no longer matched how families search for care today, and new clinics were entering the market. Referrals slowed. Search rankings dropped.
“We knew we were falling behind…but we couldn’t figure out why or how,” they said.
The challenge was knowing where to start—and what would actually fix it.
“Our Return on Investment Has Been More Than What We Anticipated.”
The results this practice achieved from working with Uplift Marketing are outstanding:
- Google Business Profile calls increased by 86%
- Google Business Profile interactions increased by 90%
- Increase in website traffic and first-time visitors
- More patients finding the practice through Google instead of referrals
According to Megan and Katie, “Our return on investment has been more than what we anticipated.”
The Strategy: Look at The Actual Situation and Focus on the Most Important Steps First
From the start, the goal wasn’t to try everything. It was to follow a clear, focused plan built around what actually drives patient inquiries.
That strategy came down to three steps:
- Identify what was holding them back through a comprehensive evaluation
- Improve the performance of their website
- Strengthen their visibility in Google search and local listings through search engine optimization (SEO), which simply put means making sure your practice shows up when families search in Google for the services you offer.
Instead of guessing or jumping between disconnected marketing tactics, Megan and Katie were able to move forward with a structured approach—one designed to increase visibility, engagement, and ultimately, more calls from families looking for pediatric therapy.
Step 1: Before Fixing Anything, We Identified the Real Problem
When Megan and Katie partnered with Uplift Marketing, the first step wasn’t to rebuild everything from scratch.
It was to get clarity.
Through a comprehensive evaluation, our team broke down what was already working and where the gaps were. For practice owners without a marketing background, that clarity made a huge difference.
“[The report] was eye-opening… It was amazing how clearly it was laid out, and it really made sense for people who are not naturally knowledgeable in that area. [It] gave a lot of direction of, this is where we would start first,” Megan shared.
Just as important, the plan wasn’t overwhelming.
“They didn’t make us feel like we needed to do everything. It was, ‘let’s pick a couple of things. And if we were to pick a couple of things, these are the things that would make the most difference for you right now.’ And so, we were able to get a plan going.”
That focus turned a vague sense of “we need to do something” into a clear, actionable path forward.
Step 2: We Improved the Website’s Performance Without Losing What Made it “Theirs”
From the beginning, Megan and Katie were specific about what they wanted—and what they didn’t. They had seen other sites that felt cluttered or overly childlike, and they didn’t want that. They liked their website. They just needed it to perform better.
Uplift worked within those constraints.
Instead of replacing the brand, the site was refined. The existing design was preserved, while structure and functionality were updated to better support how users navigate, find information, and take action.
The updated site didn’t feel unfamiliar or disconnected from their brand. It felt like a natural evolution, one that maintained their identity while making it easier for families to understand their services and reach out.
Step 3: We Made It Easier for Families to Find Them with Strategic SEO
Alongside the website updates, Uplift focused on improving Kaleidoscope’s visibility in search. This included strengthening their presence in Google (both through their website and their Google Business Profile) so families actively looking for pediatric therapy could find them more easily.
Before working with us, their marketing efforts were inconsistent and difficult to sustain internally.
“It was very inconsistent before… The marketing piece of a business is really quite big and takes up quite a bit of time,” they shared.
Without a clear system or prioritization, it was difficult to know what would actually make an impact.
Our approach helped bring structure and focus to their online presence. Instead of trying to do everything at once, the emphasis was placed on the areas that would most directly influence visibility and engagement.
That shift made their marketing efforts not only more consistent, but also more effective.
The Outcome Was a Clear Increase in Calls and Visibility
As the updates took effect, the shift was noticeable. At first, the team could feel something changing before the numbers fully reflected it.
Then the data caught up.
“We could feel the difference that was happening, but we couldn’t necessarily see it numbers-wise. And then all of a sudden, one meeting, numbers just took off, and we could clearly see the return on investment,” the owners shared.
The results were measurable.
Highest-Ever Calls Through the Practice’s Google Business Profile
Inside the clinic, the impact showed up in phone calls, in reviews, and even in how new clients were finding them. For instance, Google Business Profile calls increased by 86% and hit a highest ever in January 2026:
GBP Interactions Increased by 90%
Google Business Profile interactions increased by 90%:
First-Time Website Visitors Skyrocketed
More families started discovering Kaleidoscope through Google searches, reading reviews, and visiting the website before reaching out.
“We’ve seen an increase in the number of people reaching out to us and contacting us, and I think it directly correlates with the work that’s being done on the backside with increasing our online presence and our ranking in the Google Business profiles… And it makes us confident that the other things that Uplift is working on will also have a similar effect,” they explained.
This is shown clearly with the increase to their first-time website visitors:
Megan and Katie’s Message for Other Practice Owners
For practice owners who feel like their online presence isn’t keeping up, or who aren’t sure where to start, Kaleidoscope’s advice is simple: start with clarity.
“I think that if they’re on the fence, the best next step would be to call to schedule a consult and at least do the report piece of it,” Megan said.
That initial evaluation helped them understand not only where their marketing was falling short, but also what they could realistically manage internally—and where they needed support. It also gave them confidence in the direction they were taking.
For Katie, that confidence came from something specific: industry understanding. That understanding showed up in the way Uplift communicated, the questions they asked, and the recommendations they made.
“One thing that became apparent was that Uplift does know our industry. And I think that was a really big key to me, that they were actually able to understand some of the nuances of our field. …Uplift really understood where we were coming from.
“When we talked about PT, OT, and speech, they were able to come back with comments or questions that were pertinent and that made us realize, oh, you know what we’re doing. You understand the struggles that we’re dealing with in our field.
“… It was like the whole package, and that made me at least feel a little bit more comfortable with spending the money and with going down this road because, if you can ask a question that I’m able to speak my PT language to [answer], then [I know] you’re going to get it right.”
That level of alignment made the decision easier and reinforced that they weren’t just working with a general marketing company, but one that understood their niche.
Get the Clarity That Drives Growth
If you’re not getting the calls you should be getting, there’s a reason. And it’s fixable.
Kaleidoscope Pediatric Therapy didn’t guess their way forward. They got a clear breakdown of what was holding them back—and focused on the changes that would actually drive growth.
If you want more visibility, more calls, and a marketing strategy that makes sense for your practice, it starts with a conversation.
Schedule a consultation with Uplift Marketing and get a clear plan for what to do next.
