Tag Archives: small business owner

Surviving Economic Lockdown: Real-World Strategies for Small Business Owners

Never in recent memory have small business owners had to overcome the problems they face in today’s economy. Sure, there have been slumps before. But businesses have never been prohibited from going to work—ordered to close their doors. The crash of 2008 was devastating for many people. But there weren’t statewide orders preventing people from […]

You Don’t Create Your Company’s Brand–You Discover It

Originally published by Matt Hanses on Entrepreneur.com: Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials. That’s a lot of marketing. And a lot of marketers. With six million companies in the United […]