Why Aren’t My Facebook Ads Working?
What Today’s Facebook Users Actually Respond To Have you ever stopped to think about what your Facebook ads are competing with for people’s attention? It’s photos of people’s pets, their fun vacation trips, their life updates and funny videos. The things that catch people’s attention often look real, sometimes intimate or vulnerable, and authentically human. When an ad interrupts that organic stream of content, it tends to stand out—and not in a good way. If you’ve ever looked at your ads and worried they felt generic, identical to every other...
Read more
How SEO and Website Upgrades Increased Calls by 86% for a Pediatric Therapy Practice
Kaleidoscope Pediatric Therapy had built a strong, trusted practice. Led by co-owners Megan Wiskirchen, M.S., CCC-SLP, and Katie Rowe, DPT, the clinic was known for...
Why Does Creating Regular Video and Blogging Content Help You Rank at the Top of Google?
Every pediatric practice owner wants more visibility. But “visibility” doesn’t just mean more patients finding you. It also means more clinicians discovering your practice, more...
Is Your Front Desk Helping or Hurting Your Pediatric Practice?
Many pediatric practices feel maxed out. Schedules are full, therapists are booked, and waitlists could stretch to the moon. From the owner’s perspective, it’s easy...
The Ultimate Content Marketing Guide for Pediatric Practices
How does a practice get patients to reach out to them because of WHO they are, not because of the insurance they accept? How does...
The Definitive Guide to Converting Leads into Sign-Ups
Every small business owner has, at one point or another, been frustrated by spending thousands of dollars on ads, job postings, websites, and SEO to...
9 Steps for an Excellent Recruitment Marketing Campaign for Private Practices
Hiring in today’s market can feel frustrating and unpredictable for private practice owners. You may be posting jobs consistently, interviewing candidates, and still struggling to...
Why Your Marketing Isn’t Working
Have you ever felt like your marketing isn’t working? Have you ever felt like no matter what you do, you’re just not getting traction? In...
Uplift Goes to New Orleans for PALOOZAversary 2025!
Uplift CEO Matt Hanses and his team had a blast at the PALOOZAversary 2025 in NOLA! This fun recap video says it best. Press “play”...
Uplift at PALOOZAversary 2025: Highlights & Takeaways
We came. We spoke. We beignet-ed.The occasion? PALOOZAversary 2025—the annual gathering where pediatric private-practice owners compare notes, network, and sharpen the tools that keep their...
Insight. Inspiration. Imagination.
We created the Insights newsletter for the doers, the dreamers, and the founders striving to make a better world. Subscribe now.
