Hiring in today’s market can feel frustrating and unpredictable for private practice owners. You may be posting jobs consistently, interviewing candidates, and still struggling to attract the right people—or enough people—to grow your practice. That’s where recruitment marketing comes in. Instead of reacting to staffing shortages, recruitment marketing helps you proactively position your practice as […]
Author Archives: Matt Hanses
Have you ever felt like your marketing isn’t working? Have you ever felt like no matter what you do, you’re just not getting traction? In this article, I talk about four different reasons why your marketing might not be working for your practice. Reason #1: Existing Marketing Isn’t Not Following Marketing Best Practices The first […]
When patients need your services, most of them are going to go to Google to find you. But if you’re not visible online, those patients are most likely going to choose your competitors who are. So how do you ensure that you’re visible? How do you make sure your practice ranks well in Google search […]
https://youtu.be/_-Fv7JawExM Have you been wondering if digital ads are right for your pediatric practice? Because these ads have so many uses and so many types to choose from, knowing where to start can be overwhelming. But once you know how to use digital ads and when, you’ll see they can be an excellent tool for […]
Occupational therapist Terrica Weatherford started No Limits Pediatric Therapies in 2016 to champion an inclusive community in Northwest Arkansas. Providing pediatric occupational, physical, speech and feeding therapies to children at No Limits, Terrica added to her offerings by later opening Unbridled Pediatric Therapies, the first hippotherapy practice in its region. After completing comprehensive management training, Terrica […]
One of the best ways to connect with people is through social media. And when you’re trying to expand your practice, building a following on social media should be a key part of your overall marketing strategy. Let’s talk about social media marketing for a pediatric private practice. What’s good, what’s bad, what works, and […]
You dedicated years to becoming an expert in healthcare, but once you open your own practice, you’re faced with new challenges like how to market and run a business. The transition from patient care to practice management can be tough to navigate. We know that advertising is vital to draw in new clients. But the […]
Sara Pereira, MS OTR/L, and Patti Rutledge, OTR/L, opened Sensational Development Occupational Therapy, PLLC with one goal: to make a difference in the lives of children and their families. Over the past 15 years, they succeeded with minimal attention to marketing. But their desire to grow their practice and boost profitability made them realize that […]
One of the most important types of marketing for any pediatric private practice is content marketing. What do we mean when we say content marketing? We mean sharing information and educating people so that they know that you are the authority in your area. You give them information that helps them so that they refer others to you because in their eyes, you’re a thought leader. It’s how you make people a part of your tribe or a part of your community, and they follow you because you’re their person.
If you want to get new patients through your door, you need to ensure they can find you easily online. And in this article, we’re going to cover what you can do right now to get your practice to rank highly on Google search results to accomplish that. We’ll help you understand the fundamentals of […]
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